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Communication Planning

Modern communications has shifted from the concept of exposure to one of involvement, providing us with an opportunity to gain a competitive advantage.

Addendo is the Holding Adv group's response to these new communication trends.

The company has a very lean, flexible and adaptable structure, which is why it commands only highly qualified staff and works through joint ventures, positioning itself as a boutique company that specialises in communication services.

The competitive model of Addenda is centred on:

  • Service differentiation
  • A flexibility model
  • Project tailoring
  • Customer segmentation service
  • Value-added partnerships
  • Networking with the group's other companies

Digital Strategy
Cross media communication strategies for the efficient use of new media.

Communication Planning
Schedules and investment return projections, targeting, competitor analysis.

Events & Celebrities
Organizzazione eventi, sales meeting, convention, charity, retail strategy, team building.

Creativity
Creative design and executive production of multimedia communication projects.

www.addendo.it »

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